Chief Digital Officer Study Highlights

PwC Startegy&’s recent Chief Digital Officer Study highlights the growth in requirements of organisations to appoint a leader of digital transformation.  6% of 1,500 of the world’s largest companies studied by Strategy& have already hired a Chief Digital Officer.  

A large proportion of these CDOs come from a marketing and sales background with a strong focus on technology. 

Flexibility is perhaps the single most important success factor for executives new to the position. CDOs who can adapt to rapidly changing circumstances while staying tightly aligned with their companies’ business goals will be in the best position to lead the way to a full digital transformation.

CDOs in these organisations can have accountability across multiple business units including operations, customer relationship and product.  Having the capacity to take a cross functional approach is crucial to success as digital is all touching.

 Read the full study here:


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