PwC Startegy&’s recent Chief Digital Officer Study highlights the growth in requirements of organisations to appoint a leader of digital transformation. 6% of 1,500 of the world’s largest companies studied by Strategy& have already hired a Chief Digital Officer.
A large proportion of these CDOs come from a marketing and sales background with a strong focus on technology.
CDOs in these organisations can have accountability across multiple business units including operations, customer relationship and product. Having the capacity to take a cross functional approach is crucial to success as digital is all touching.
Read the full study here: