Chief Digital Officer Study Highlights

PwC Startegy&’s recent Chief Digital Officer Study highlights the growth in requirements of organisations to appoint a leader of digital transformation.  6% of 1,500 of the world’s largest companies studied by Strategy& have already hired a Chief Digital Officer.  

A large proportion of these CDOs come from a marketing and sales background with a strong focus on technology. 

Flexibility is perhaps the single most important success factor for executives new to the position. CDOs who can adapt to rapidly changing circumstances while staying tightly aligned with their companies’ business goals will be in the best position to lead the way to a full digital transformation.

http://www.strategyand.pwc.com/reports/chief-digital-officer-study

CDOs in these organisations can have accountability across multiple business units including operations, customer relationship and product.  Having the capacity to take a cross functional approach is crucial to success as digital is all touching.

 Read the full study here: 
http://www.strategyand.pwc.com/reports/chief-digital-officer-study

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s